A global company needed to cut through a lot of noise and increase brand awareness by really engaging with a large crowd during a public gathering.
By connecting via our social feed, Facebook and Twitter activity rose 160% related to the event. The company saw a 38% increase in sales from the previous year!
Attendees were invited to log into a VoiceHive site to register to win a chance to have a shot of the beverage with a band (live on stage) in front of 20,000 people. The many thousands of registrations provided valuable demographic information for future use.
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